What is the ADA AutoCircuit?
The ADA AutoCircuit is an innovative four-day promotion designed to help consumers make well-informed decisions about buying a new car.
Participating dealerships will open their doors to the public from 8 a.m. to 8 p.m. on Thursday, March 9 and Friday, March 10 to allow customers to visit during the day as usual, and also after work, on their way home. Dealers will then open again from 10 a.m. to 8 p.m. on Saturday, March 11 and Sunday, March 12, to facilitate families visiting.
So what’s so different about the AutoCircuit?
With the ADA AutoCircuit, customers get the promise of the opportunity to visit dealers at home – to see their showrooms, meet their reps on home turf and, most important, test drive the cars. The typical auto show is held in an auditorium with as many vehicles as can fit, and people get to see everything crammed into one location. They don’t normally get to really acquaint themselves with the vehicles, or for the culture of the brands and the people that are selling and supporting them.
What kind of activities will take place?
In-house activities over the four-day period at each dealership will range from scheduled test drives to one-on-one talks with sales and service reps about the vehicles available and the many features and options that are offered on today’s new cars. Some brands may even be launching new vehicles. Reps from several banks and financing companies will also be on hand, inside the dealerships, to discuss financing options, and each dealer will have other in-house activities planned for the benefit of their customers.
There will even be themes for the days and nights. Each dealer also promises some special activities for their customers.
Ladies’ Night – Thursday 7 p.m. – 8 p.m.
Dealers will show special appreciation for their female customers – a glass of wine, a rose or maybe something sweet.
Entertainers’ Night – Friday Night – 7 p.m. – 8 p.m.
After work jam type vibe in the showrooms with music and more – possibly even a visit by a popular entertainer.
Family Day – all day on Saturday
Family focused, with treats for kids.
Social Butterfly Sunday – 2 p.m. – 4 p.m.
It’s all about the influencers – persons will be encouraged to take pictures with the show cars with some possible on-spot rewards.
Also, check out their social media pages, and look out for the hashtag #MeetUsOnTheCircuit.